It’s not that often that I come across a social digital campaign that does a real nice job. Most of the time, ads online are pretty boring and just feel like more of the same. I was pleasantly surprised recently, by an Instagram campaign for the Swiss ORIS watch brand. The digital agency ArnoBrasco did a real nice job. They harnessed the built in features of Instagram’s social network, and its visual layout, to maximize the look & feel of this campaign.
The campaign was published in Turkey to celebrate the new launch of the ORIS brand there. ORIS watches are well known for their ability and durability in deep sea diving. ArnoBrasco created an “under the sea” journey in Instagram, in a treasure hunt kind of game. Users are supposed to search through the images for hidden watches, and tag & like the images. Each activity entitles the user to another chance to win some prizes. If a user wants to enter a chance and win one of ORIS prestige watches, he will needs take a photo in the theme of “sea, time or depth”. He then needs to upload it to Instagram, and add the #anewdiscovery hashtag to the image.
Check out the images “journey” below. Make sure you head over to the official Instagram campaign page to spot them watches. Good luck.