Any student of the design profession knows that a logo reflects the essence of a brand, and even more so, it is the core identity of a company. A good logo is something that is memorable and helps a person connect with it on an emotional level, and that’s what good branding is all about.
When you’re over simplifying it, a logo is just a collection of shapes and colors, nothing more, nothing less. What makes it unique, are the shape and their arrangement. The colors just give an extra emphasizing level (although sometimes it’s a critical one).
Pedro Almeida, a brand identity specialist from Portugal, took it upon himself, to test and see if the above statement is correct.
In a project he calls “minimal logos”, Pedro took a few well known logos and stripped them down to their core elements, in both shape and color. What he hoped to state is that “having a logo/brand identity is extremely important if you want to start a business and stand out“. In his personal site he also states that “The first thing that comes to Your mind when You think about a company is their brand. Well designed corporate identity makes Your business memorable, it’s Your DNA, the first impression“.
Have a look at some of his tests below, or head over to his behance project page to watch the rest of his works.